Good donor stewardship means making sure the donor has a positive, meaningful experience with your organization. The first thank you letter you send is often the start of that relationship and will inspire the donor to keep giving and keep engaging with your organization.Ĥ. They help nurture your relationship with the donorĮvery interaction and piece of communication you send to the donor helps build your relationship with them. Make sure they know just how much you need and appreciate them by sending a sincere thank you letter.ģ. Your organization wouldn’t be able to do the work that you do without the support of donors. Use the thank you letter to express just how grateful you are for their contribution and reassure them that they made the right decision. There are thousands of other nonprofits and amazing causes out there, yet the donor chose to support yours. Here are a few reasons why thank you letters are so important: Why Thank You Letters for Donations are ImportantĪ great thank you letter is much more than just a receipt or confirmation that a transaction has taken place.
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This is where you communicate with the donor, express your gratitude, and work on building and nurturing your relationship, so that the donor continues to give and be an active member of your community for years to come.Īnd it all starts with, you guessed it, a thank you letter.Ī well crafted, sincere, and meaningful thank you letter can be the difference between a one-time donor and someone who gives regularly for years, volunteers with your organization, and spreads the word about your work among their friends and family.Ĭurious about how to write such a letter? Read on to learn our top 15 tips for writing the perfect thank you letter, browse three inspiring samples, and get your hands on three ready-to-use templates you can customize and start sending to your donors.
When a donor makes a gift to your organization - especially if it’s their first one - you enter the stewardship phase. In fact, in a lot of ways it’s just starting.
You’ve worked hard to bring in those donations, but does the work stop there? Absolutely not.
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